What people don’t want when buying tech

Buying tech

When buying technology, people want to make sure that their new gizmo can be easily repaired.


What is this — 1965? We’re not selling color television sets here, boys and girls. We’re selling 21st-technology.

Technology author Adrian Kingsley-Hughes writes for the website ZDnet.com that modern consumers care not a jot whether or not they can take their broken smartphone to their local smartphone repairman.

Repaired tech can still be pretty rickety. Kingsley-Hughes says people will probably replace technology rather than repair it.

Consumers apparently also don’t give two good hoots whether or not their gadgets can be upgraded.

Kingsley-Hughes says people aren’t cracking open their laptops and mobile devices to install new RAM, CUs, GPUs or hard drives like they did back in the ’90s.

“Part of the reason is that devices are powerful enough to do everything that users want from them,” he writes. “Partly it’s down to price and the fact that it’s cheaper to replace then it is to upgrade, and partly it’s down to upgrade cycles being aggressively short.”

People also apparently don’t want a lot of bells and whistles in the form of optional extras. This is modern tech, not a ’78 Buick.

So forget about adding optional keyboard/cover/solar charger/death-ray attachments. And forget replaceable batteries while you’re at it.

“Were you the sort of person who when they bought a new device you also bought a spare battery, and maybe even a desk charger?” writes Kingsley-Hughes. “Yeah, me too. But I have news for you. We’re extinct.

“No one wants to bother carrying spare batteries with them these days because batteries last longer and USB charging is ubiquitous,” he writes. “Replaceable batteries mean bigger devices, parts to fall off, and parts to lose.”

How do you create tech that people will buy?

Rather than adopting a “build it, and they will come” mentality, Kingsley-Hughes suggests researching the market and coming up with technology that people actually want and need.

It’s called economics. What a concept.