How to Use Pinterest to Promote Your Blog

Pinterest logo image

Each blog is unique, and each blogger writes for a different reason. Some start a blog to practice writing skills or express their opinions on certain matters, while others use it as a way to connect with audiences and market a business. No matter what your blog is for, connecting it with social media accounts is essential for promoting your work, gaining more readers and giving your site more legitimacy.

Pinterest is one social media account some writers and businesses don’t acknowledge as much as Facebook and Twitter. Pinterest is a very visual platform, so it’s perfect for bloggers who include many photos in their posts. Because it is so image-based, it’s a quick and easy way to grab users’ attention in a way a block of text simply does not. If you’re considering using Pinterest to promote or market your blog, do not simply use it to repin arbitrary images. Here are five important tips for using Pinterest to your greatest benefit.

1.  Choose photos wisely

Vertical photos stand out on Pinterest because they take up more room on the page and won’t get lost amongst smaller, horizontal images. Photo quality is an absolute must, and using bright colors, rather than black and white, will stand out better against Pinterest’s gray background. If you are a fashion blogger, choose your very best photos, and be sure to organize your boards in a way that reflects your blog. If you are a food blogger, take professional, close-up photos of your prepared dishes.

You can even create a photo collage that includes several smaller images. It’s a good idea to use a watermark on all of your photos that mentions the name of your blog. It’s easy for a photo to get repinned hundreds or thousands of times with the text underneath and all links removed. A watermark with your blog’s name is a way to make sure people are crediting you, and it’s a small but effective way to promote your blog.

2. Link to your blog

This should be a no-brainer, but it might be easy to forget. Link to the homepage of your blog in each pin’s description box, and make sure your photo takes you to the blogpost it is associated with. When people click on the photo, they should be taken to your blog, not just a larger-sized image.

3. Don’t give it all away

Write a short, two-to-three-sentence description under each photo you pin. You want to promote your blog while still describing what is in the photo. For example, if you are posting a photo of a delicious prepared meal, don’t post the entire recipe in the pin’s description box. If you give too much away in the pin, it’s unlikely users will click through to your blog.

Write something like, “Perfect lasagna every time — with just three ingredients! Perfect for busy moms with big families!” then post a link to your blog just underneath. Utilize tags to describe your image, link and blog post. Use as many tags as possible, and be specific. For this example, tags like “lasagna, lasagna recipes, dinner recipes and pasta recipes” are great choices.

4. Send your pins

Pinterest allows you to easily send your pins to other users, and this is an excellent way to get followers to actually view your content instead of quickly skimming the website for a few seconds. Before sending, you’ll want to make sure you build a large following. The easiest way to do this is to follow a lot of users. Find people with similar blogs or Pinterest accounts, or everyday people who post a lot of content that you can provide them. Follow all their boards, or just pick specific ones.

Interact with users! Create a few boards of content that is not yours, and repin posts that interest you. Comment on their pins, share their pins with others, and hopefully they will return the favor. Who knows — someone else’s pins or photos could give you a great idea for your own boards, or they could even inspire new posts on your blog.

5. Verify your account

Business owners should verify their Pinterest accounts to show that they are experts on a certain subject. Visit your “Boards” page, then click on the small gray pencil just below your user photo and description box. From here, you will enter the full URL to your blog under “Website.” Click “Verify Website,” then you should see a pop-up box. Download the Verification File, then upload your website’s FTP.

If you are unfamiliar with FTP, you can choose the “Verify with meta tag” option. On WordPress blogs, you can find the Header and Footer scripts under “Theme Settings,” and you’ll simply copy the meta tag from Pinterest and paste it in this section. After these steps are completed, you will see a gray box with a white checkmark inside on your Pinterest page. Now that you’re verified, start promoting your Pinterest on your blog and vice versa!