Making the Most of Social Media for Your Small Business


These days, even the smallest of businesses need a positive social media presence if they want to maximize their networking potential. Sites like Facebook, Twitter, YouTube and Pinterest are stocked with potential clients, so it’s up to you to go out there and grab their attention.

What Do You Want?

Before you begin, you need to decide exactly what you want from social media, and be specific. Merely interacting with potential clients is too vague. Do you want them to buy your products or services? Do you want to boost your brand’s image? Do you want to draw more visitors to your website? Knowing exactly what you want from social networking will save you a lot of time and effort. Create a mission statement and let it shape your social media presence.

Where Do You Want to be?

There are already hundreds of social networking sites out there, and the list is growing daily. Not all of them will be suitable for your needs. Do a little research and decided where you want your business to be seen based on the results you want, and the work you need to do to get them. A good place to start is by checking the most popular media sites like Facebook and Twitter, to see if there is already any mention of your business. If there is, you can build on this foundation.

What Do You Want to Say?

Maintaining a good online reputation is crucial to your business’s success, so think carefully about what you want to say. Be clear and concise about what your business is and what products and services it offers. Don’t forget to add information “about” your company. Clients like to know background details, like who you are, how long you have been in business and why this is your chosen field.

What do you have to offer?

Make it clear that it’s beneficial for people to like your site or follow your tweets. Whether you’re offering free samples, coupons, exclusive offers, business updates or trending news, make sure you follow through. Social media is a fickle maiden; engage with your followers regularly so that they won’t forget you and don’t let them down or they’ll soon ditch you for someone else.

How will you stay interesting?

No one wants to hear the same old story. Promote your business in create ways. Post articles or news related to your company. Discuss issues that are related to your products and ignite followers with your enthusiasm. Keep a stock of crisp images to add to your posts.

How will you maintain control?

So you’ve set up your social media profiles and everything’s running fine, but you’ve got a business to run. How are you going to keep up with it all? Get an aggregator app. These great devices will help you keep up with all your messages, feeds and posting from one place.